Marketing Evidence Analyst

Job reference
32996
Department
International | Technical Services Department
Location
United Kingdom - London (Global Support Office)
Full/Part-time
Full-time
Closing date
20/09/2019
Description

About Us:

Marie Stopes International is a client-focused, results oriented, social enterprise, delivering efficient, effective and sustainable family planning programmes in 37 countries worldwide.

Our mission is to ensure the individual’s fundamental human right to have children by choice not chance, and our vision is a world where every birth is wanted.

Marie Stopes International operates through a network of service delivery channels (Clinics, Social Franchise, Marie Stopes Ladies and Outreach). This network is complemented by our Commercial Sales operation which provides and supplies medical abortion and emergency contraception and other contraceptive and Sexual Reproductive Health (SRH) products both within and outside our channels.

The Function

The Global Marketing Team (GMT) guides MSI on best practice for overcoming behavioural barriers and generating demand for our service delivery channels, thus increasing the number of family planning and safe abortion services we are able to provide to women in need. The team provides expert support to country programmes in the use of research findings and audience insight, development of demand creation strategy, branding, and improving the client experience in our services. The GMT also leads in the development of global goods based on best practice that can be adapted to country context. It includes specialists in adolescent programming as well as contact centres.

The Role:

Working closely with the Global Marketing Team, the Evidence to Action (E2A) team and country programmes this position analyses global and country specific MSI data using multiple data sets to draw trends and insight to inform the development of future marketing efforts. This role includes use of both qualitative and quantitative analysis to evaluate programme effectiveness and turn data into compelling case studies, drawing out key lessons learned and informing tools to improve future programme measurement. This role also includes capacity building of country programmes to monitor, adapt and evaluate their activities.

 

About you

To succeed in this role, you must have:

Skills and Experience:

Essential

  • Proven experience in merging, analysing complex data sets and communicating findings to a non-research audience
  • Experience of using statistical modelling techniques (e.g. interrupted time series analysis) to robustly evaluate interventions
  • Experience in communicating findings and conclusions to a wide range of different audiences

 

Desirable

  • Experience in designing and conducting quantitative evaluations of marketing and demand generation campaigns
  • Experience in collecting and analysing primary qualitative data from a range of sources to triangulate with quantitative analysis
  • Experience advising on donor proposals to ensure they reflect best practice and align with strategic priorities
  • Experience working in the SRH sector, particularly family planning or safe abortion research/programming
  • Experience working in and/or supporting teams in Low Middle Income countries
  • Experience helping to design evidence-based strategies for demand generation targeting marginalised demographic groups, such as adolescents, poor communities, disabled individuals

Qualifications and Training:

Essential

  • Degree in marketing, statistics, public health or similar field, including courses in quantitative research design, implementation and analysis
  • Advanced analysis skills using statistical software packages (e.g. SPSS, STATA or R) and quantitative analysis techniques
  • Ability to build data visualisation tools using Excel, PowerBI and/or other analytical tools
  • Highly numerate; able to analyse complex data; find patterns and can use a wide range of data sources
  • Skilled at using Word, PowerPoint to present analysis in compelling formats for a range of audiences
  • Can express findings in plain English. Effective written and verbal communications skills.
  • Demonstrated ability to build successful relationships and at ease with working with people at all grades to effectively collaborate with people to drive results

Desirable

  • Strong understanding of barriers to women’s access to sexual and reproductive health, particularly in resource constrained environments
  • Strong understanding of the principles of behaviour change communication, demand generation, participatory research and design, and social marketing
  • Ability to communicate (written and orally) in French desired but not required
  • Familiarity with systems such as Sharepoint, DHIS2, CommCare
  •  

Personal Attributes:

  • Pro-choice with a genuine commitment to the values and ethos of Marie Stopes International and of equitable SRH programming
  • Resilient, flexible, positive, pragmatic attitude and can thrive in fast-paced, dynamic environments
  • Abilty to work in and adjust to different cultural contexts and communicate effectively to non-native English speakers.
  • Have a flexible attitude and openness to travel and communication outside of working hours (to accommodate time zone differences)
  • Genuinely curious and proactive about data and turning data into insights and seeing insights turned into action
  • Self-starter – inquisitive, curious about building on and improving existing processes.
  • A fast learner with an ability to pick up how to use new systems
  • Enjoys tackling new challenges

 

For more information about the role, please view the job framework on our website.

 

Location: London, W1T 6LP

 

Closing date: 20th September 2019 (midnight GMT). Interviews may take place before this date for exceptional candidates.

Salary: £30,500 per annum

 

Our organisation is committed to safeguarding and promoting the welfare of children, young people and vulnerable adults and expects all staff and post holders to share this commitment.

 

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