Digital communications and marketing advisor - London

This vacancy is now closed

Job reference
30070
Department
UK | Head Office
Location
United Kingdom - London (UK Support Office)
Full/Part-time
Full-time
Closing date
24/07/2019
Description

Digital Communications and Marketing Advisor |Abortion Care - London

Salary: £30,500+ depending on experience

About Us

Marie Stopes UK is a reproductive health charity, best known for its abortion services which help 70,000 women a year. Our network of welcoming clinics and local community services, together with a 24-hour confidential helpline work, provide high quality, safe, accessible and compassionate advice, care and support for the women and men who need us. 95% of our services are commissioned by the NHS.

Our clinic network is growing as part of our strategy to be the charity of choice for the women and men who turn to us for help, and for our funders. Our influence is growing too, as we work to increase public and political understanding of the issues women and men face in making reproductive choices.

We’re looking for people who share our drive to provide the best quality care to everyone who needs our services to join our committed teams of clinical, management and support staff.

We’re proud to be champions for reproductive choice, and we work hard every day to make a reality of women’s rights to decide whether and when to have children.

About the role

Manage our social channels and website, developing an ‘audience first’ strategy that ensures the right audiences are engaged with the right content at the right times. They will take the lead on social content creation (photo, video, infographics, copy etc) and campaign development, focusing on inspiring action and promoting talkability/shareability within social communities.

The role-holder will be a brand guardian, ensuring the look and feel of our owned channels is consistent with the global brand, while still relevant and engaging to the local audience. They will own our relationship with Google Ad Words and develop new mechanisms to use the Google funding provided to ensure maximum efficacy and return in terms of awareness and consideration; they will also maintain and populate other paid for digital marketing channels and advise on new opportunities to engage online through owned, earned or paid channels.

They will also act as an advisor on digital marketing activity for specific services, focusing on providing strategic support rather than direct implementation.

About You

  • Strong written and verbal communications skills
  • Experience of working across different communications disciplines, particularly social media and digital
  • Degree in a relevant subject/discipline
  • Knowledge and understanding of the issues affecting access to abortion in the UK
  • Managing external suppliers and contractors
  • Managing key stakeholders
  • Strong Project Management skills
  • Google Ad Words experience essential

Personal Attributes

  • Pro-choice and committed to Marie Stopes UK’s vision, mission and values.
  • Strong and confident written and verbal communicator
  • Adaptable
  • Proactive
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